Amazon seller glossary.
100 core terms grouped by area. Use these definitions when reading our Academy posts or evaluating Amazon agencies that throw acronyms without context.
PPC
ACoS— Advertising Cost of Sales
ACoS is ad spend divided by attributed sales, expressed as a percentage. An ACoS of 30% means $0.30 of ad cost was incurred for every $1.00 of sales attributed to ads. Used to benchmark advertising efficiency against product margin.
AMC— Amazon Marketing Cloud
AMC is Amazon’s environment for analyzing pseudonymized advertising signals and building audiences, with aggregate outputs. Eligible sponsored-ads advertisers can access it through the advertising console.
Related: Amazon DSP, New-to-Brand
Auto Campaign— Automatic Targeting Campaign
A Sponsored Products campaign where Amazon picks the targets from the listing content instead of a keyword list. Matches are grouped into close match, loose match, substitutes, and complements. Its search term report is the standard discovery layer that feeds the manual campaigns.
Related: Sponsored Products, Match Type, Negative Keyword
CPC— Cost Per Click
CPC is the amount paid for an ad click. Campaign bidding strategies and placement or audience adjustments can raise the effective bid above the entered base bid.
Related: ACoS, CTR, Match Type
CTR— Click-Through Rate
Clicks divided by impressions, usually expressed as a percentage. Use CTR to compare how often shoppers click after an impression, with placement and traffic mix held in view.
Related: Main Image, CPC, Unit Session Percentage
Dayparting— Ad Scheduling by Time of Day
Scheduling campaigns or bid changes by time of day or day of week. Native controls are limited, so most dayparting runs through bid rules or scripts. It only pays when intraday conversion patterns are stable enough to beat the added complexity.
Match Type— Keyword Match Type
Match types control how closely a shopper's search must match a bidded keyword. Broad match reaches related searches in any order and phrase match requires the phrase to appear. Exact match allows only the keyword and close variants, trading reach for control over relevance and CPC.
Related: Negative Keyword, CPC, PPC
Negative Keyword— Negative Keyword Targeting
A search term the seller excludes from ad targeting so ads stop showing for it. Negative exact blocks the term itself and negative phrase blocks any search containing it. The primary tool for cutting wasted spend surfaced by search term reports.
Related: Match Type, ACoS, PPC
New-to-Brand— New-to-Brand Metrics
Ad metrics that split attributed orders by whether the shopper bought from the brand within the trailing year. Available for Sponsored Brands, Sponsored Display, and DSP. The closest Amazon gets to a customer-acquisition read for advertisers.
Related: Sponsored Brands, Sponsored Display, Amazon DSP
PPC— Pay-Per-Click advertising
PPC charges for clicks. Sponsored Products uses CPC pricing. Other Amazon ad products can offer different pricing models.
Related: ACoS, TACoS, Sponsored Products
Product Targeting— ASIN & Category Targeting
Ad targeting aimed at ASINs or categories instead of search terms, so the ad shows on competitor detail pages and category placements. Used to defend own listings and to reach shoppers who are already comparing alternatives.
Related: Sponsored Products, Sponsored Display, ASIN
ROAS— Return on Ad Spend
ROAS is sales divided by ad spend — the inverse of ACoS expressed as a multiple. A ROAS of 4.0 equals an ACoS of 25%. Use ROAS when comparing Amazon ads to other channels in growth conversations; use ACoS when thinking in margin terms.
SB Video— Sponsored Brands Video
The video format of Sponsored Brands is an autoplaying muted clip inside search results that links to the product or the Store. Video inventory competes separately from static banners, with its own CPC and click-through profile.
Related: Sponsored Brands, Product Video, CPC
Sponsored Brands— Amazon Sponsored Brands ads
Sponsored Brands is an Amazon Ads format for eligible advertisers. Available creative, placement, and product options are controlled by Amazon; performance must be evaluated from the seller's own campaign evidence rather than a universal conversion benchmark.
Related: Sponsored Products, Brand Registry, PPC
Sponsored Display— Amazon Sponsored Display ads
Display campaigns can use contextual and audience targeting across eligible Amazon and third-party placements. Pricing can be CPC or vCPM.
Related: Sponsored Products, Sponsored Brands, Amazon DSP
Sponsored Products— Amazon Sponsored Products ads
Sponsored Products is an Amazon Ads format for promoting eligible products. Current placement, account eligibility, and program requirements are controlled by Amazon and should be checked in the seller's authorized account and current Amazon documentation.
Related: Sponsored Brands, Sponsored Display, PPC, ACoS
TACoS— Total Advertising Cost of Sales
TACoS is total ad spend divided by total sales (ads + organic) for the same seller and period, expressed as a percentage. It provides total-account context, but a change does not by itself prove that advertising caused an organic-sales change.
Top of Search— Top of Search Placement
The first row of sponsored results at the top of page one. Amazon reports its performance separately and lets sellers apply placement-level bid adjustments. Compare click-through and attributed results with other placements in the same account and reporting period before changing bids.
Related: CPC, CTR, Sponsored Products
SEO
A10 Algorithm— Amazon A10 Search Algorithm
"A10" is an informal community label, not an official Amazon algorithm name or version. Amazon does not publish a stable ranking-weight formula under that name, so BFarm does not use the term as evidence that a specific seller action will change placement.
Related: COSMO, Rufus, Amazon SEO
Amazon Posts— Amazon Posts (discontinued)
Amazon Posts was a brand-content feed. Amazon discontinued Posts in July 2025, after disabling new Post creation in June 2025. It is no longer an available promotion tool.
Related: Brand Store, Brand Registry
Amazon SEO— Amazon Search Engine Optimization
Amazon SEO is a common label for work on accurate catalog content, policy, Amazon-native query evidence, and listing discoverability. Amazon controls indexation and placement and does not publish a stable A10/COSMO weighting formula for BFarm to promise against.
Related: A10 Algorithm, COSMO, Rufus, A+ Content
Amazon's Choice— Amazon's Choice Badge
A badge Amazon attaches to one offer per search phrase. The selection criteria are not published. It correlates with strong availability, pricing, ratings, and fast delivery for that query, and it can move to a competing ASIN at any moment.
Related: Organic Rank, Featured Offer
Backend Keywords— Generic Search Terms Field
The hidden keyword field in the listing editor, indexed for search but never shown to shoppers. Amazon enforces a strict length cap and ignores repetition of words already in visible copy, so it is best spent on synonyms, spellings, and use-case language the copy cannot carry.
Related: Indexing, Amazon SEO, Product Title
Browse Node— Amazon Category Node
A node in Amazon's category tree that a product is assigned to. It determines category-page placement, the context for BSR, and in some cases which referral-fee schedule and gating rules apply. Misassigned nodes are corrected through support cases.
Related: BSR, Gating, Referral Fee
BSR— Best Sellers Rank
The sales-based rank Amazon assigns within each category and subcategory, refreshed frequently. It reflects recent sales relative to competing ASINs in that node. It works as a trend and demand signal and stays unreliable as an absolute sales estimate.
Related: Browse Node, Organic Rank
COSMO— Amazon COSMO algorithm
COSMO is described in Amazon Science research as a large-scale common-sense knowledge system for e-commerce. The research provides product-discovery context but does not expose a public ranking formula or prove that a particular listing edit will change placement.
Related: A10 Algorithm, Rufus, Amazon SEO
Honeymoon Period— New-ASIN Ranking Window (unofficial)
An unofficial seller-community label for the idea that new ASINs get a favorable early ranking window. Amazon has never documented such a mechanic. Treat it as a working hypothesis that early sales history matters, and avoid scheduling a launch around an assumed deadline.
Related: Organic Rank, A10 Algorithm
Indexing— Keyword Indexation
An ASIN is indexed for a keyword when it is eligible to appear in results for that search at all. Indexation is binary and precedes ranking: a listing cannot rank for a term it is not indexed for. Commonly verified by searching the ASIN together with the term.
Related: Organic Rank, Backend Keywords, Amazon SEO
Organic Rank— Organic Search Position
The position of an ASIN in unpaid results for a query. Track it by query, marketplace and period. Ad results alone do not establish an organic-ranking effect.
Related: Indexing, A10 Algorithm, SQP
Rufus— Amazon Rufus AI shopping assistant
Rufus is Amazon's generative AI shopping assistant for product-discovery questions in Amazon experiences. Accurate, readable product information is a quality practice, not a guarantee that a listing will be selected, cited, indexed, or ranked by Rufus.
Related: COSMO, A10 Algorithm
Search Suggestions— Amazon Autocomplete
The query completions Amazon offers as a shopper types. They reflect real search demand and its exact phrasing, which makes them a fast source of keyword variants. Suggestions differ by marketplace and shift with season.
Related: Backend Keywords, Organic Rank
SQP— Search Query Performance
The Brand Analytics report that shows, per search query, the funnel from impressions to clicks, cart adds, and purchases, both for the whole market and for the brand's own share of it. The primary first-party dataset for deciding which keywords deserve budget.
Related: Organic Rank, CTR, Amazon SEO
Listing
A+ Content— A+ Content (formerly Enhanced Brand Content / EBC)
A+ Content is a visual and narrative content area available to eligible sellers. Available modules and eligibility are controlled by Amazon. Clear, factual content can support a listing presentation but does not guarantee conversion or ranking.
Related: Brand Registry, Brand Story, ASIN
Amazon Vine— Amazon Vine Review Program
An Amazon program through which eligible products are provided to invited Vine reviewers for honest reviews. Sellers must follow the program rules. Review submission and positive ratings are not guaranteed. Current enrollment terms and fees apply.
Related: Brand Registry
Brand Store— Amazon Brand Store
A free multi-page brand destination on Amazon, built with a drag-and-drop editor and reachable from the byline link and Sponsored Brands ads. The only landing surface on Amazon with no competitor placements on it.
Related: Brand Registry, Sponsored Brands, Brand Story
Brand Story— Brand Story carousel
Brand Story is the cross-listing horizontal carousel above A+ Content for Brand Registered sellers. Shows 4-6 ASINs from the same brand for cross-sell discovery. Useful when the brand has cohesive multi-product narrative; less impactful for single-product brands.
Related: A+ Content, Brand Registry
Bullet Points— Key Product Features
The short feature lines ("About this item") on the detail page. They are indexed for search and read by both shoppers and Rufus when answering product questions, and category style guides restrict their length and content. Write each one as a benefit backed by proof. Keyword strings waste the slot.
Related: Product Title, Rufus, A+ Content
Customer Q&A— Customer Questions & Answers
The question-and-answer block on the detail page, answerable by past buyers and by the brand. Use recurring product questions to identify information that needs a clear, supported answer.
Related: Bullet Points, Product Video
Listing Hijacking— ASIN Hijacking
The term is often used for counterfeit or materially different products offered against an ASIN. A competing offer or a seller lacking the brand’s distribution permission is not, by itself, proof of a counterfeit or an IP violation.
Related: Featured Offer, Brand Registry, IP Complaint
Main Image— Primary Listing Image
The main image is visible in search results. For most categories Amazon requires a pure white background with the product filling most of the frame. Test its effect on clicks and conversion instead of assuming a fixed lift.
Related: CTR, Product Title
MYE— Manage Your Experiments
Amazon's built-in A/B testing for titles, main images, bullet points, and A+ Content. Brand Registered ASINs with enough traffic can run controlled split tests instead of before-and-after guesses. Tests run for weeks, so plan the content calendar around them.
Related: Main Image, Product Title, A+ Content
Product Title— Listing Title
The title identifies the product in search results and must follow the applicable listing requirements.
Related: Backend Keywords, Suppressed Listing, Bullet Points
Product Video— Detail Page Video
A video on the product detail page can show fit, size and use before purchase. Assess return reasons to see whether it addresses a customer misunderstanding.
Related: Main Image, SB Video
Suppressed Listing— Search-Suppressed Listing
A listing Amazon has removed from search because it fails content requirements, such as a missing main image or an overlong title. Fixed by supplying the missing data. Surfaced in Manage Inventory and the listing quality dashboards.
Related: Product Title, Main Image, Stranded Inventory
Unit Session Percentage— Units per Session (Business Reports)
Units ordered divided by sessions, expressed as a percentage. A session can contain multiple units, so this is not the percentage of visitors who purchased. Compare the same ASIN and reporting basis across periods.
Related: CTR, Organic Rank
Variation Family— Parent-Child Variations
A variation family groups eligible product variations in a shared detail-page experience. Review sharing depends on Amazon’s eligibility rules and is limited to qualifying variations with minor differences that do not affect functionality.
Related: ASIN, Listing Hijacking
Virtual Bundle— Virtual Product Bundles
A Brand Registry feature that sells two or more existing FBA ASINs as one bundle listing without repackaging inventory. The bundle gets its own detail page and price. Availability follows the scarcest component in the bundle.
Related: ASIN, Brand Registry, FBA
Operations
Amazon DSP— Amazon Demand-Side Platform
Amazon DSP is Amazon's programmatic advertising platform for eligible advertisers. It is separate from the Sponsored Ads scope BFarm publishes for its Advertising Optimization service; current access, inventory, activation, and pricing details must be verified with Amazon Ads.
Related: Sponsored Display, PPC
ASIN— Amazon Standard Identification Number
ASIN is Amazon's unique 10-character alphanumeric identifier for each catalog item. Every product variation has its own ASIN. Used in PPC targeting, listing references, and account-level catalog management.
AWD— Amazon Warehousing & Distribution
Amazon's upstream bulk storage network that replenishes FBA automatically. Bulk storage rates run below FBA rates, and upstream inventory does not consume FBA capacity limits. Terms and rates change, so verify the current program pages.
Related: FBA, Monthly Storage Fee, IPI
Brand Analytics— Amazon Brand Analytics (ABA)
The report hub for Brand Registered sellers: search query data, demographics, market basket, and repeat purchase behavior. First-party data that replaces guesswork about what shoppers search and buy together. SQP is its deepest report.
Related: SQP, Brand Registry
Brand Registry— Amazon Brand Registry
Amazon Brand Registry provides tools for eligible brands to manage and protect their presence on Amazon. Enrollment requires an eligible active registered trademark or pending trademark application, plus Amazon’s brand and verification requirements. Check the accepted trademark office and country requirements.
Related: A+ Content, Brand Story, Sponsored Brands
EFN— European Fulfillment Network
EFN is an Amazon fulfillment option for cross-border European orders from inventory stored in an enabled country. Eligibility, fees, delivery promises, and tax obligations vary; sellers should verify current Amazon and professional tax guidance for their configuration.
Related: Pan-EU FBA, FBA
FBA— Fulfillment by Amazon
FBA is the Amazon logistics service where sellers ship inventory to Amazon fulfillment centers and Amazon picks, packs, and ships orders to buyers. Enables Prime eligibility, customer-service handling, and pan-marketplace coverage in exchange for storage and pick-pack fees.
Related: FNSKU, ASIN, Pan-EU FBA
FBA Liquidations— FBA Liquidations Program
A recovery option that sells excess or returned FBA inventory to liquidators for a fraction of the sale price instead of paying for disposal. It recovers some value from stock that would otherwise be written off entirely.
Related: Removal Order, Aged Inventory Surcharge
FBM— Fulfillment by Merchant
FBM means the seller fulfills orders directly instead of using FBA. Useful for oversized items, slow movers, or brands with existing 3PL infrastructure. Loses Prime eligibility unless enrolled in Seller Fulfilled Prime (SFP).
Related: FBA
Featured Offer— Featured Offer (Buy Box)
The offer that wins the Add to Cart box when multiple sellers list the same ASIN, awarded per page view based on price, fulfillment quality, and seller metrics. Private-label brands normally hold it by default and lose it during pricing errors or hijacks.
Related: Listing Hijacking, FBA, ASIN
FNSKU— Fulfillment Network Stock Keeping Unit
An FNSKU identifies a seller’s FBA inventory. Barcode requirements depend on the product and seller role. For US inventory shipped on or after March 31, 2026, Amazon ended commingling: eligible Brand Representatives may use manufacturer barcodes, while resellers and products without manufacturer barcodes require Amazon barcodes.
IPI— Inventory Performance Index
Amazon's score of how efficiently an account manages FBA inventory, driven by excess stock, sell-through, and stranded inventory. Low scores can bring storage-volume limits. The thresholds change, so track the dashboard instead of remembered numbers.
Related: Stranded Inventory, FBA, Monthly Storage Fee
Pan-EU FBA— Pan-European Fulfillment by Amazon
Pan-EU FBA is the Amazon program that distributes inventory across multiple EU fulfillment centers (DE, FR, IT, ES, PL, CZ) for faster delivery and reduced cross-border fees. Requires VAT registration in each storage country. Alternative is European Fulfillment Network (EFN) — single-country storage with cross-border shipping.
Removal Order— FBA Removal Order
An instruction for Amazon to return or dispose of FBA inventory instead of storing it. The standard exit for aged stock before a surcharge date arrives. Per-unit fees apply, and processing stretches to weeks in peak season, so removals need planning well ahead of the deadline.
Related: Aged Inventory Surcharge, Stranded Inventory, FBA
Seller Central— Amazon Seller Central
The web console where third-party sellers run their Amazon business: catalog, inventory, orders, advertising, reports, and account health. Distinct from Vendor Central, which serves first-party suppliers selling wholesale to Amazon.
Related: FBA, Account Health Rating
SKU— Stock Keeping Unit
The seller-defined identifier for an offer. Unlike the ASIN, which is catalog-level and shared, SKUs are private to the account. Deliberate SKU naming that encodes supplier, cost batch, or launch date stays readable years later, where ad-hoc names lose their meaning.
Stranded Inventory— Stranded FBA Inventory
FBA stock sitting in fulfillment centers with no active listing selling it. Listing errors, policy takedowns, and pricing problems are the usual causes. It accrues storage fees while earning nothing, and the Stranded Inventory report lists a fix reason per SKU.
Related: Suppressed Listing, IPI, Removal Order
Finance
Account-Level Reserve— Account-Level Reserve (Unavailable Balance)
Funds Amazon temporarily withholds from disbursement to cover potential refunds and claims, released as orders clear their delivery and return window. The usual explanation for "sales are up but the payout is flat" in growing or newly flagged accounts.
Related: Settlement, ODR
Aged Inventory Surcharge— Aged Inventory Surcharge (formerly Long-Term Storage Fee)
The escalating extra storage fee on FBA units stored beyond age thresholds, assessed on inventory-age snapshots. Avoided by selling through or filing removal orders before units cross a threshold: after the snapshot, the fee is already owed.
Related: Monthly Storage Fee, Removal Order
COGS— Cost of Goods Sold
COGS is the cost of acquiring the units sold. Check whether a profit view includes your actual product and landed costs. These normally need seller input and should not be assumed from Amazon sales or fee data.
Related: Contribution Margin, FBA Fulfillment Fee
Contribution Margin— Per-Unit Contribution Margin
Contribution margin is revenue minus the variable costs included in the calculation. For break-even ACoS, start with contribution before advertising, divided by revenue. After subtracting ad spend, the remainder is contribution after advertising. Do not subtract advertising twice.
Related: COGS, ACoS, Referral Fee
FBA Fulfillment Fee— FBA Per-Unit Fulfillment Fee
The per-unit fee for FBA orders, set by size tier and outbound weight. Rate cards are revised periodically, so margin models must reference the current published schedule. A product priced against last year's card loses margin without anyone noticing.
Related: Referral Fee, FBA, Contribution Margin
Inbound Placement Fee— FBA Inbound Placement Service Fee
A fee tied to how inbound FBA shipments are distributed across Amazon's network. Sending stock to one receive point costs more per unit than splitting shipments across regions. Introduced in 2024, with options and rates that keep evolving.
Related: FBA, FBA Fulfillment Fee
Low-Inventory-Level Fee— FBA Low-Inventory-Level Fee
A per-unit surcharge on FBA orders when an ASIN's stock runs persistently below Amazon's target days of supply. It penalizes chronic understocking, so the fix is replenishment planning. Exemptions exist for new and low-volume products.
Related: FBA Fulfillment Fee, IPI, AWD
Monthly Storage Fee— FBA Monthly Storage Fee
The per-cubic-foot fee for FBA inventory in fulfillment centers, higher during Q4. It is charged on cubic volume, so oversized slow movers come to dominate the line even at low unit counts. The storage fee reports break it down per ASIN.
Related: Aged Inventory Surcharge, IPI, FBA
Referral Fee— Amazon Referral Fee
The commission Amazon charges on each sale, calculated as a category-dependent percentage of the total sales price. It applies to every order regardless of fulfillment method and is usually the largest fee line after fulfillment. Rates live in the published fee schedule.
Related: FBA Fulfillment Fee, Browse Node, Contribution Margin
Refund Administration Fee
The fee Amazon keeps from the referral fee it returns to the seller when an order is refunded. Refunds are never fee-neutral, which matters when modeling net margin in return-heavy categories.
Related: Referral Fee, Settlement
Settlement— Settlement Report & Disbursement
The recurring statement in which Amazon nets sales, fees, refunds, and reserves, then disburses the balance. For accounting, the settlement report is the ground truth: it reflects what was actually paid out and why. The sales dashboard only reflects orders.
Related: Account-Level Reserve, Referral Fee
Compliance
Account Health Rating— Account Health Rating (AHR)
Amazon's composite score of an account's policy compliance, shown in the Account Health dashboard and driven by violations weighted by severity and recency. Falling too low risks deactivation. The dashboard is the canonical place to track standing.
Related: ODR, POA, IP Complaint
Gating— Category & Brand Gating
Approval requirements that control who may sell restricted categories, brands, or products. Ungating typically requires invoices or brand authorization. Requirements differ by marketplace and keep changing, so the current application flow is the only reliable reference.
Related: Browse Node, Brand Registry
IP Complaint— Intellectual Property Complaint
A trademark, copyright, or patent infringement report filed against a listing by a rights owner or raised by Amazon's own detection. It creates an Account Health violation that generally requires a retraction from the rights owner or a successful appeal to clear.
Related: Account Health Rating, Listing Hijacking, POA
Late Shipment Rate— Late Shipment Rate (LSR)
The share of seller-fulfilled orders confirmed late against the expected dispatch date. An FBM-side metric with a published target. Sustained breaches bring listing-level and then account-level enforcement, while FBA orders are exempt because Amazon controls the handoff.
Related: Valid Tracking Rate, FBM, ODR
ODR— Order Defect Rate
The share of orders over a trailing window with negative feedback, an A-to-z Guarantee claim, or a chargeback. Amazon's headline seller-performance metric: exceeding the published target threatens the account regardless of sales volume.
Related: Account Health Rating, Late Shipment Rate, Account-Level Reserve
POA— Plan of Action
The structured appeal document Amazon expects after a suspension or violation. It lays out the root cause, then the corrective and preventive steps. Plans that get accepted are specific and evidenced. Generic templates are routinely rejected.
Related: Account Health Rating, IP Complaint
Project Zero— Amazon Project Zero
A brand-protection program that combines automated counterfeit detection with self-service removal of counterfeit listings by eligible brands. Access requires Brand Registry and a clean track record, and the self-service removals are audited.
Related: Transparency, IP Complaint, Brand Registry
Responsible Person— EU Responsible Person (GPSR)
The EU-established contact that product-safety regulation requires for many goods sold into the EU, displayed on the listing. Amazon blocks non-compliant listings in EU marketplaces, so appointing one is a launch prerequisite there. Rules differ by product type.
Related: EPR, Marketplace
Transparency— Amazon Transparency Program
Amazon's serialization program: each enrolled unit carries a unique code that Amazon checks at the fulfillment center, and units without valid codes are blocked. Strong counterfeit protection with a real operational cost, since every sellable unit must be labeled.
Related: Listing Hijacking, Brand Registry, Project Zero
Valid Tracking Rate— Valid Tracking Rate (VTR)
The share of seller-fulfilled shipments carrying valid carrier tracking. Amazon requires it above a published threshold for most categories. A low VTR suppresses seller-fulfilled offers well before it escalates into an account-level problem.
Related: Late Shipment Rate, FBM
Deals
Best Deal
A multi-day promotional deal with eligibility, scheduling and fees set in the Deals dashboard. Duration and fee rules vary by marketplace and event. Do not assume a seven-day limit or a universally higher fee than Lightning Deals.
Related: Lightning Deal, Prime Exclusive Discount
Brand Tailored Promotion— Brand Tailored Promotions
Targeted discounts for the brand's own shopper audiences, such as cart abandoners and repeat customers. Built on Brand Registry audience segments. One of the few remarketing levers native to Seller Central.
Related: Promotion, Brand Registry, New-to-Brand
Coupon— Amazon Coupons
A customer discount that can appear on search results and detail pages. Seller costs include the funded discount and the applicable coupon fees, which can include an upfront charge and a percentage of coupon sales. Check the marketplace’s current fee schedule before budgeting.
Lightning Deal
A time-boxed promotion on the Deals page with a countdown and a limited claimable quantity. Requires deal-eligible ASINs and a fee per run. Used for velocity spikes at launch and for clearing inventory before fee thresholds hit.
Related: Best Deal, Aged Inventory Surcharge
Prime Exclusive Discount
A discount shown only to Prime members, with strike-through pricing in search results. It carries no per-redemption fee, and eligibility requires meeting price and rating conditions. A common lever during Prime Day when deal slots are full.
Promotion— Seller Central Promotions
Seller Central promotion types such as percentage-off and social media promo codes. They run at the offer level without deal-page placement. Stacking mistakes are the classic failure: overlapping promotions can multiply discounts beyond the intended one.
Related: Coupon, Brand Tailored Promotion
Subscribe & Save
Customers schedule repeat deliveries of eligible products at a discount. Retention and order volume depend on the product and customer.
Related: Coupon, Unit Session Percentage
International
EPR— Extended Producer Responsibility
EU environmental rules that make the seller responsible for packaging and product waste, with per-country registration numbers. Amazon requires proof of registration for affected countries and can block sales without it. France and Germany enforce most visibly.
Related: Responsible Person, VAT
Global Selling— Amazon Global Selling
Amazon's umbrella program for selling across its international marketplaces from one business. It bundles cross-listing tools and currency payouts, while tax registration and localization stay per-marketplace duties that no program removes.
Related: Marketplace, Unified Account, VAT
IOSS— Import One-Stop Shop
The EU scheme that lets VAT on low-value imported consignments be collected at checkout instead of at customs. For marketplace orders Amazon typically handles it as the deemed supplier. Mostly relevant to FBM sellers who send orders into the EU from outside it.
Marketplace— Amazon Marketplace (Country Site)
Each marketplace has its own offers, fees and requirements. Tools such as Build International Listings can create eligible destination offers. Review sharing across countries has separate eligibility rules and is not guaranteed.
Related: Unified Account, Global Selling, VAT
Remote Fulfillment— Remote Fulfillment with FBA (NARF)
Remote Fulfillment with FBA can fulfill eligible Canada, Mexico and Brazil orders from US FBA inventory. Product eligibility, destination requirements, delivery times and program fees still apply.
Related: FBA, Marketplace, Unified Account
Unified Account— Regional unified selling accounts
A single Seller Central account spanning the marketplaces of a region, with one login and one subscription but per-marketplace listings and fees. Regional unified accounts are linkable into one global selling view.
Related: Marketplace, Global Selling, Remote Fulfillment
VAT— Value Added Tax
The consumption tax on EU and UK sales. Storing inventory in a country generally creates a local VAT registration duty, so Pan-EU FBA multiplies filings. Amazon collects VAT on some cross-border orders under marketplace rules, and professional tax advice is the norm here.
Related: Pan-EU FBA, EFN, IOSS
Need to apply these in practice?
Read related guides in the Academy, review portfolio case studies, or request a free Amazon audit mapped to your account stage.