Amazon PPC glossary.

8 pay-per-click advertising terms defined for private-label brand operators.

ACoS — Advertising Cost of Sales
TACoS — Total Advertising Cost of Sales
ROAS — Return on Ad Spend
Sponsored Products — Amazon Sponsored Products ads
Sponsored Brands — Amazon Sponsored Brands ads
Sponsored Display — Amazon Sponsored Display ads
Amazon DSP — Amazon Demand-Side Platform
PPC — Pay-Per-Click advertising

Explore Services See Case Studies Read Academy Book a Strategy Call Request Free Audit

FAQ

How quickly can results appear? Technical indexing changes can be visible within days, while non-branded organic growth typically requires several weeks of execution and iteration.