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// SEO

Amazon SEO & Listing Review

Review and rewrite listing copy using your product facts and Amazon search reports.

Ask about this service

On the call, we'll discuss the products, listing fields and Amazon reports available for the review.

// Public cases
29
// Brands
400+served
// On Amazon since
2015
amazon.com/reports
snapshot · anonymized
Consumer DTC (listing optimization methodology) case — +187% in 12 weeks, anonymized dashboard screenshot
Source: Seller Central / Amazon Ads screenshot · brand anonymized · 12-week intervention · 2018
+187% in 12 weeksRead case file →

What we work on

We check how your listing describes the product and which relevant searches appear in your Amazon reports. You receive a keyword list, recommendations for listing fields, and copy for the titles, bullets and descriptions that need work. You decide what to publish.

What the work can include

We confirm the work, timing and responsibilities after the audit.

  • A keyword list prioritized using Brand Analytics and relevant search terms.
  • Backend search-term field review against Amazon requirements and product facts.
  • Title, bullet and description copywriting.
  • Structured-data and browse-node corrections.
  • Review of your account's search-query performance.
  • Follow-up review agreed in the written scope.

Your listing review

The review covers the title, bullets, backend search terms, browse node, A+ eligibility and image stack. Recommendations record the source, assumptions, current status and agreed measurement period.

  • Field
  • Current
  • Evidence
  • Recommendation
  • Status

How the work runs

  1. 01

    Review the listing

    Check the current listing, product accuracy, policy requirements and the search and indexation evidence available from your Amazon account.

  2. 02

    Choose relevant terms

    Compare search terms with the product facts. Each recommended term should describe the product and fit the field where it will be used.

  3. 03

    Prepare the copy

    Draft readable titles, bullets, descriptions and eligible A+ recommendations, explaining what to change and why.

  4. 04

    Check the changes

    After your approval, review the changed fields against the agreed reporting period. Follow-up timing depends on catalog changes, product facts, policy and the available reports.

// Evidence

What each check rests on

  • Keyword bankEvidence: Brand Analytics
  • Backend search term fieldsEvidence: Current Amazon listing requirements
  • Title, bullets, and descriptionEvidence: Supported product facts
  • Browse node / structured dataEvidence: Amazon listing policy
  • Query performanceEvidence: Search Query Performance (client-scoped)
  • Follow-up reviewEvidence: Written scope
// Proof

See this service in action

Historical BFarm case studies related to Amazon SEO & Listing Review.

amazon.com/reports
snapshot · anonymized
Consumer DTC (listing optimization methodology) case — +187% in 12 weeks, anonymized dashboard screenshot
Source: Seller Central / Amazon Ads screenshot · brand anonymized · 12-week intervention · 2018
+187% in 12 weeksRead case file →
$103k ordered sales dashboard screenshotUS
$103k ordered sales
20 Feb–20 Mar 2022
Consumer DTC

Business Reports · 20 February–20 March 2022

Read case file →
$399k in 30 days dashboard screenshotUS
$399k in 30 days
Single-month momentum
Consumer DTC

Sales Summary · 30 days · snapshot 28 February 2020

Read case file →
// FAQ

Questions about the service

Amazon controls indexation and ranking. We do not promise a page-one position, a ranking result or a timeline, and we do not claim to know a ranking formula. We agree a measurement period after reviewing the account and proposed changes.
It can be a single review or include follow-up work. We agree the timing around your catalog changes, product information and the reports available.
We review the listing field by field and recommend which parts need work. That can include titles, bullets, descriptions and backend search terms. Some listings need only a few fields changed. You decide which changes to publish.
The listing content, plus Brand Analytics and Search Query Performance where available. Access is limited to the review and can be revoked at any time.
SEO work changes the listing and the information buyers see. PPC manages paid traffic. We review listing performance before recommending more advertising, because poor conversion can waste ad spend. Our Academy guide compares Amazon SEO and PPC.

Outcomes depend on the account, source data, approved actions and measurement period. No sales, ranking or advertising result is guaranteed.

Related cases and guides

Consumer DTC (listing optimization methodology) case studyAmazon Listing Review: product facts, copy and imagesMethodologyMaksym LazutoPortfolioFree AuditAsk about this service

Talk through the work you need.

Book a call to discuss your business and the work you have in mind. We will agree the audit inputs afterwards and use the findings to plan the work.

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