+187% in 12 weeks
Listing optimization playbook
Weekly sales increased +187% during a 12-week listing rebuild.
Summary
The supplied 12-week dashboard comparison shows weekly sales moving from $981 to $2,817, a +187% change. This historical account-specific observation does not establish that listing work caused the change or predict another seller's result. Consumer DTC (listing optimization methodology) · US · 12-week intervention · 2018.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Listing and PPC revisions
The engagement focused on a US consumer listing. The work addressed the page's images, title, A+ content and copy, followed by its PPC targeting.
Images, title, A+ content and copy were revised during a focused 12-week pass. The changes addressed relevant search terms and shoppers' product questions. PPC targeting was then aligned with the revised listing.
The supplied 12-week dashboard comparison shows weekly sales moving from $981 to $2,817, a +187% change. This historical account-specific observation does not establish that listing work caused the change or predict another seller's result.
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