+187% in 12 weeks
Listing optimization playbook
Weekly sales increased +187% during a 12-week listing rebuild.
Summary
The Sales Summary snapshots, dated 21 March and 18 June 2018, show seven-day sales of $981.76 before and $2,817.14 after, a rounded 187% increase. Seven-day units rise from 30 to 86. The figures cover separate seven-day windows. The accompanying chart illustrates the 12-week listing project. Consumer DTC (listing optimization methodology) · US · Sales Summary · Snapshots: 21 March & 18 June 2018.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Listing and PPC revisions
The engagement focused on a US consumer listing. The work addressed the page's images, title, A+ content and copy, followed by its PPC targeting.
Images, title, A+ content and copy were revised during a focused 12-week pass. The changes addressed relevant search terms and shoppers' product questions. PPC targeting was then aligned with the revised listing.
The Sales Summary snapshots, dated 21 March and 18 June 2018, show seven-day sales of $981.76 before and $2,817.14 after, a rounded 187% increase. Seven-day units rise from 30 to 86. The figures cover separate seven-day windows. The accompanying chart illustrates the 12-week listing project.
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