$71k sales in 30 days

Profit repair, in order.

An emerging DTC brand, stalled, and a yardstick of one number: the change in net profit versus the same month a year earlier. The honest part comes first — that prior-year month was barely profitable, so any percentage computed against it was always going to be enormous. Underneath the percentage the job was plain: the account was leaking spend and had to be made to clear a real profit, fast.

Waste went first. Unprofitable spend was cut before anything was grown, because scaling a leaking account buys a bigger leak. The campaign structure was then rebuilt around the terms and ASINs that actually convert, with branded defense separated from non-branded pushing so the profit math stayed readable. Scaling came third, after the base cleared a profit on its own — from there, growth compounded on clean economics. Each step waited for the one before it.

The supplied February 2026 US dashboard shows $71k in sales across 2,865 units and a +44,387% net-profit comparison with the prior-year month. The percentage reflects a near-zero prior-year base; it is historical, account-specific, and not a forecast or proof that one action caused the change.