$71k sales in 30 days
Feb 2026 · 30-day window
A 30-day window — net profit +44,387% versus a near-zero prior-year month.
Summary
The supplied February 2026 US dashboard shows $71k in sales across 2,865 units and a +44,387% net-profit comparison with the prior-year month. The percentage reflects a near-zero prior-year base; it is historical, account-specific, and not a forecast or proof that one action caused the change. Emerging DTC brand · US · Feb 2026 (30-day vs YoY).
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Reducing unprofitable ad spend
An emerging DTC brand had stalled. Progress was assessed by the change in net profit versus the same month a year earlier. The prior-year month was barely profitable, so the percentage comparison starts from a near-zero base. The brief was to reduce unprofitable advertising spend.
Unprofitable spend was cut first. Campaigns were then rebuilt around converting terms and ASINs, with branded and non-branded activity separated. Scaling came third, after reviewing the account's profitability, with spend increased on the selected terms and ASINs.
The supplied February 2026 US dashboard shows $71k in sales across 2,865 units and a +44,387% net-profit comparison with the prior-year month. The percentage reflects a near-zero prior-year base; it is historical, account-specific, and not a forecast or proof that one action caused the change.
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