Advertising Optimization

Summary

BFarm Advertising Optimization covers Sponsored Products, Sponsored Brands, and Sponsored Display. The weekly process reviews bulk operations, search terms, and placements; calculates product-level break-even ACoS from seller-provided costs; and provides written bid, budget, negative-keyword, and campaign-structure recommendations with reasons. The client reviews and approves changes before application. TACoS provides total-account context; no ACoS, sales, or timeline outcome is guaranteed.

Weekly, approval-led optimization for Sponsored Products, Sponsored Brands, and Sponsored Display

BFarm manages Sponsored Products, Sponsored Brands, and Sponsored Display through a structured weekly process. We review bulk operations, search terms, and placements; calculate break-even ACoS from the seller's own product costs; and provide a written set of proposed changes with the reason for each action. Nothing is applied without client approval.

  • Sponsored Products, Brands, and Display: campaign management within the seller-approved scope.
  • Break-even ACoS: product-level thresholds calculated from seller-provided cost inputs and an explicit formula.
  • Weekly evidence: bulk-operation, search-term, and placement review tied to specific proposed actions.
  • Approval control: bids, budgets, negative keywords, and structural changes are reviewed before application.
  • TACoS context: ad spend is considered against total sales and account health, not optimized for a low ACoS in isolation.
  • Results: Specific weekly actions tied to product economics, with no guaranteed ACoS or sales outcome
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Seller-controlled access

Seller-controlled advertising access for Sponsored Products, Sponsored Brands, and Sponsored Display. Recommendations are documented and changes are applied only after client approval.

  1. The seller invites BFarm through Seller Central Authorized Partners.
  2. Amazon shows the specific permissions requested for the engagement.
  3. The seller grants only the permissions needed for the written service scope.
  4. Maksym and one assigned BFarm employee use separate, individually verified accounts in the same BFarm SPP organization.
  5. The seller can change or revoke access through Amazon at any time.

Not requested or used

  • Buyer names, addresses, phone numbers, email addresses, communications, and other buyer PII
  • Seller Central passwords
  • Client-created private applications, Client IDs, Client Secrets, and refresh tokens
  • Restricted tax data and direct-to-consumer shipping data

The weekly proposal, line by line

Every change is written before it is applied. Nothing is applied without client approval.

  • Campaign
  • Proposed change
  • Reason
  • Source period
  • Measurement window
  • Approved by

Method

  1. Set the economic baseline — Confirm seller-provided price, costs, fees, source period, and the formula used for each product's break-even ACoS.
  2. Run the weekly review — Review bulk operations, search terms, placements, campaign structure, bids, budgets, and negatives.
  3. Write the proposal — Provide the campaign, proposed change, business reason, relevant source period, and expected measurement window.
  4. Approve and apply — Apply only the changes the client has reviewed and approved, then report the next cycle's evidence.

Economics

Break-even ACoS = (price − COGS − Amazon fees) ÷ price. TACoS = ad spend ÷ total sales. Arithmetic from the seller's own inputs — not a recommendation or a promised result.

What you get in writing

  • Sponsored Products, Sponsored Brands, and Sponsored Display Review
  • Weekly Bulk Operations and Search-Term Review
  • Placement Performance Review
  • Product-level Break-even ACoS Worksheet
  • Bid, Budget, Negative Keyword, and Campaign Structure Proposal
  • Written Campaign / Change / Reason Log
  • Client Approval Record Before Application
  • TACoS Context in Weekly Performance Review

See this service in action

Supplements / wellness DTC case — $9.12M sales, anonymized dashboard screenshot
$9.12M sales · Supplements / wellness DTC · Lifetime · 2015 → 2025 (10 years) — read the case file
Multi-SKU kitchen / home goods DTC case — $9.17M sales, anonymized dashboard screenshot
$9.17M sales · Multi-SKU kitchen / home goods DTC · Oct 2017 → Feb 2024 (7 years) — read the case file
Consumer DTC case — $827k · 4.26% ACoS, anonymized dashboard screenshot
$827k · 4.26% ACoS · Consumer DTC · Lifetime · 2013 → 2021 (8 years) — read the case file

Questions people actually ask.

Will my ACoS go down immediately?

No specific result or timeline is guaranteed. We calculate break-even ACoS from your current product costs, document each proposed action, and evaluate the result against the stated source period and measurement window.

Who approves campaign changes?

You do. BFarm provides a written proposal with the campaign, change, and reason. A change is applied only after your approval.

Do you need my password or advertising API credentials?

No. You authorize BFarm through Amazon and choose the permissions. BFarm does not ask for Seller Central passwords, private applications, Client IDs, Client Secrets, or refresh tokens.

What advertising budget is required?

There is no universal public minimum. We review product economics, inventory, campaign evidence, and the written service scope before confirming whether the engagement fits.

How much of my time does the weekly approval take?

One written proposal per week. Each line shows the campaign, the proposed change, the reason, the source period, and the measurement window, so approval is a short read of a single document. You approve, reject, or question it line by line. Nothing is applied without your approval.

Which ad types are in scope?

Sponsored Products, Sponsored Brands, and Sponsored Display. That is the scope we work in and the scope shown in every written proposal. If a need falls outside it, we say so in writing instead of quietly expanding the scope.