$827k · 4.26% ACoS

Restraint, on the record.

Advertising on this account was a lean layer over demand that already existed, and the client's ceiling kept it lean: a hard ACoS limit that every dollar of spend had to clear. Run that way for roughly eight years, the book accumulated almost no drama — a low, stable cost of sale on a spend base that never needed to be large. Restraint was the account's defining feature for the entire run.

The record of those years is short, and what it holds is unglamorous. Targeting stayed concentrated on the terms that earned their spend. Negative-keyword review ran regularly, keeping a small budget clean. Bids were controlled, and every change was made inside the client-approved ACoS ceiling — the ceiling decided what was allowed to scale, and most things were not. An account run this lean does not generate much history; eight years of it fit in a few lines because a few lines were all the discipline required.

The supplied 2013–2021 US dashboard shows $827k in sales, 4.26% ACoS, $35.3k in ad spend, and 23.45× ROAS. This historical account-specific record does not establish a universal benchmark, organic effect, or comparable result for another seller.