$1.1M · 4.49% ACoS
2023 cumulative
A supplied 2023 dashboard showing $1.1M in cumulative sales and 4.49% ACoS.
Summary
The supplied 2023 US dashboard shows $1.1M in sales and 4.49% ACoS. This historical account-specific record does not establish a universal efficiency benchmark, organic effect, or comparable result for another seller. Niche specialist DTC (high-margin vertical) · US · 2023 cumulative.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Managing advertising cost
A US account in a high-margin niche, with a brief focused on the share of sales spent on advertising. The work concerned campaign structure, targeting and bid control.
The documented work for the year covered four activities: campaign structure, exact-match targeting, negative-keyword review and conservative bid changes. Budget focused on terms with observed returns. Bid changes were small and held long enough to assess.
The supplied 2023 US dashboard shows $1.1M in sales and 4.49% ACoS. This historical account-specific record does not establish a universal efficiency benchmark, organic effect, or comparable result for another seller.
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