Amazon Coaching

Summary

BFarm Amazon Coaching provides client-specific training for in-house teams. The written engagement defines the topics, cadence, materials, access boundaries, and completion criteria; no fixed time or performance outcome is promised.

Empower your in-house team

Build an in-house Amazon department instead of outsourcing. We train your staff on the same systems we use to run live Amazon operations every day.

  • Tailored Curriculum: Training specific to your brand's unique challenges.
  • 1-on-1 Mentorship: direct access to the founder-operator running the playbook — not a junior strategist.
  • PPC Workshop: Handing over our bidding scripts and showing them how to run it.
  • SOP Library: Access to our library of internal step-by-step guides.
  • Results: Client-specific training materials and sessions
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Method

  1. Skill Assessment — Finding the gaps in your team's current Amazon knowledge.
  2. Custom Training — Live workshops and recorded sessions for your team.
  3. Active Support — We shadow them while they perform real account tasks.
  4. Final Audit — Ensuring they can handle the account without training wheels.

What you get in writing

  • Customized Training Curriculum
  • Full Access to BFarm SOP Library
  • Weekly 1-on-1 Mentorship Calls
  • PPC & SEO Tooling Setup (Brand Analytics workflows + your in-house stack)
  • Hiring Assistance (Job Descriptions / Interviews)
  • Certification of Completion

See this service in action

Emerging DTC brand case — $71k sales in 30 days, anonymized dashboard screenshot
$71k sales in 30 days · Emerging DTC brand · Feb 2026 (30-day vs YoY) — read the case file
Consumer DTC case — $399k in 30 days, anonymized dashboard screenshot
$399k in 30 days · Consumer DTC · 30 days — read the case file
Consumer DTC case — +4,000% in 2 months, anonymized dashboard screenshot
+4,000% in 2 months · Consumer DTC · Oct → Dec 2021 (~2 months) — read the case file

Questions people actually ask.

Do you train VAs?

Yes. We specialize in turning generalist Virtual Assistants into high-performing Amazon Specialists.

How long is the program?

It depends on the starting level, scope, and team availability. The cadence and completion criteria are defined in the written engagement.