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// Coaching

Amazon Coaching

Practical Amazon training for your in-house team.

On the call, we'll discuss your team's experience, responsibilities and the tasks they need to practise.

// Public cases
29
// Brands
400+served
// On Amazon since
2015
// Roadmap
Action plan · prioritised
illustrative
Account & P&L diagnosticDone
Profit-leak prioritisationDone
Client-specific execution roadmapIn progress
SOPs + handoff to your teamQueued
Sample roadmap · not a specific client
illustrative

What we work on

We train your team on campaign review, listing work, reporting and account operations. Sessions combine explanation, practice on the tasks they will handle, and feedback on their work. The program includes weekly 1-on-1 mentorship calls and access to BFarm's SOP library.

What the work can include

We confirm the work, timing and responsibilities after the audit.

  • A training curriculum built around your team's work.
  • Full access to BFarm's SOP library of step-by-step operating guides.
  • Weekly 1-on-1 mentorship calls and direct review of your team's work with the founder-operator.
  • PPC workshops that explain the included bidding scripts and provide practice using them.
  • PPC and SEO tooling setup, including Brand Analytics workflows and your in-house tools.
  • Hiring support with job descriptions and interviews.
  • A certificate of completion.

How the work runs

  1. 01

    Assess the starting point

    Review your team's knowledge, responsibilities and the Amazon tasks they need to learn.

  2. 02

    Plan and teach

    Agree the topics, materials, practice tasks and completion criteria. Teach through live workshops and recorded sessions.

  3. 03

    Practise the work

    Shadow your team as they perform real account tasks and give feedback.

  4. 04

    Review completion

    Review the agreed tasks against the program's completion criteria.

// Proof

See this service in action

Historical BFarm case studies related to Amazon Coaching.

sellercentral.amazon.com
snapshot · anonymized
Emerging DTC brand case — $62k sales in 30 days, anonymized dashboard screenshot
Source: Seller Central / Amazon Ads screenshot · brand anonymized · 10 January–8 February 2026 · 30 days
$62k sales in 30 daysRead case file →
// FAQ

Questions about the service

Yes. We train Virtual Assistants on the Amazon tasks they will handle, with practice and feedback.
It depends on the starting level, agreed work and team availability. We confirm the weekly mentorship schedule, other sessions, materials, access boundaries and completion criteria in the written engagement.

Outcomes depend on the account, source data, approved actions and measurement period. No sales, ranking or advertising result is guaranteed.

Talk through the work you need.

Book a call to discuss your business and the work you have in mind. We will agree the audit inputs afterwards and use the findings to plan the work.

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