$9.17M sales
7-year multi-SKU portfolio
A multi-SKU portfolio with $9.17M in sales over seven years at 3.95× ROAS.
Summary
The supplied seven-year US dashboard shows $9.17M in sales, $2.32M in ad spend, 3.95× ROAS, and 25.27% ACoS across the documented portfolio. This historical account-specific record does not prove causation or predict another seller's outcome. Multi-SKU kitchen / home goods DTC · US · Oct 2017 → Feb 2024 (7 years).
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Allocating one budget across the catalog
A multi-SKU kitchen and home-goods portfolio, run from October 2017 to February 2024. Dozens of SKUs competed for budget. The seven-year engagement included weekly budget reviews across the catalog.
Each SKU had its own budget plan. Budget was increased for stronger-performing products and capped for weaker ones. Branded and non-branded campaigns were managed separately. Weekly search-term reviews and negative-keyword updates covered the dozens of SKUs over seven years. Brand-search review considered halo effects alongside last-click attribution.
The supplied seven-year US dashboard shows $9.17M in sales, $2.32M in ad spend, 3.95× ROAS, and 25.27% ACoS across the documented portfolio. This historical account-specific record does not prove causation or predict another seller's outcome.
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