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heroUS · Oct 2017 → Feb 2024 (7 years)Multi-SKU kitchen / home goods DTC

$9.17M sales

7-year multi-SKU portfolio

A multi-SKU portfolio with $9.17M in sales over seven years at 3.95× ROAS.

Summary

The supplied seven-year US dashboard shows $9.17M in sales, $2.32M in ad spend, 3.95× ROAS, and 25.27% ACoS across the documented portfolio. This historical account-specific record does not prove causation or predict another seller's outcome. Multi-SKU kitchen / home goods DTC · US · Oct 2017 → Feb 2024 (7 years).

Reported figures

Sales
$9.17M
Spend
$2.32M
ACoS
25.27%
ROAS
3.95

Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.

// 01 · the account

Allocating one budget across the catalog

A multi-SKU kitchen and home-goods portfolio, run from October 2017 to February 2024. Dozens of SKUs competed for budget. The seven-year engagement included weekly budget reviews across the catalog.

// 02 · how we run it

Each SKU had its own budget plan. Budget was increased for stronger-performing products and capped for weaker ones. Branded and non-branded campaigns were managed separately. Weekly search-term reviews and negative-keyword updates covered the dozens of SKUs over seven years. Brand-search review considered halo effects alongside last-click attribution.

// 03 · the result

The supplied seven-year US dashboard shows $9.17M in sales, $2.32M in ad spend, 3.95× ROAS, and 25.27% ACoS across the documented portfolio. This historical account-specific record does not prove causation or predict another seller's outcome.

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