$16.2M sales
4-year lifetime · 7.26 ROAS
The portfolio's largest lifetime account — $16.2M in sales on $2.24M ad spend (7.26× ROAS) over four years.
Summary
The advertising report shows $16.2M in ad-attributed sales, $2.24M in ad spend, 7.26× ROAS, and approximately one billion impressions. Consumer DTC · US · Amazon Ads · Lifetime.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Campaign structure through catalog changes
A US consumer DTC account operated as a long-term engagement from 2016 through 2020. Its one written objective was to monitor advertising spend and sales against the client-approved return target while accommodating catalog changes.
The Sponsored Products structure separated exact, phrase and auto campaigns. Bids and search-term reports were reviewed weekly over four years. Stronger-performing terms were moved into exact targeting, negative keywords addressed irrelevant traffic, and budget was adjusted according to observed demand.
- 01Structure
Single-ASIN groups + separate brand-defense + non-branded scaling lanes.
- 02Top-of-search
Bid up on the hero ASINs that carry the catalog.
- 03Negative-keyword review
Review search terms weekly and add negative keywords where appropriate.
- 04Ongoing review
Review bids and search terms as spend changes.
The advertising report shows $16.2M in ad-attributed sales, $2.24M in ad spend, 7.26× ROAS, and approximately one billion impressions.
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