$16.2M sales — Consumer DTC
Summary
Across 2016–2020 in the US: $16.2M in sales on $2.24M of ad spend — a 7.26× ROAS across a billion impressions, straight off the dashboard. The return held while the account scaled, which is the whole point — efficiency that survives growth. It's the top case in our portfolio, and the shape of the curve, not one spike, is what it proves. Consumer DTC · US · Lifetime · 2016 → 2020 (~4 years).
$16.2M sales — Consumer DTC · US · Lifetime · 2016 → 2020 (~4 years)
4-year lifetime · 7.26 ROAS
Consumer DTC case · US · Lifetime · 2016 → 2020 (~4 years). The portfolio's largest lifetime account — $16.2M in sales on $2.24M ad spend (7.26× ROAS) over four years.
Spend: $2.24M
Sales: $16.2M
ROAS: 7.26
Impressions: 1.0B
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