Glossary · Deals

Amazon Deals glossary.

7 deals & promotions terms defined for private-label brand operators. Cross-linked to related concepts.

Coupon— Amazon Coupons

A customer discount that can appear on search results and detail pages. Seller costs include the funded discount and the applicable coupon fees, which can include an upfront charge and a percentage of coupon sales. Check the marketplace’s current fee schedule before budgeting.

Related: ctr, promotion

Lightning Deal

A time-boxed promotion on the Deals page with a countdown and a limited claimable quantity. Requires deal-eligible ASINs and a fee per run. Used for velocity spikes at launch and for clearing inventory before fee thresholds hit.

Best Deal

A multi-day promotional deal with eligibility, scheduling and fees set in the Deals dashboard. Duration and fee rules vary by marketplace and event. Do not assume a seven-day limit or a universally higher fee than Lightning Deals.

Prime Exclusive Discount

A discount shown only to Prime members, with strike-through pricing in search results. It carries no per-redemption fee, and eligibility requires meeting price and rating conditions. A common lever during Prime Day when deal slots are full.

Related: coupon, seven-day-deal

Promotion— Seller Central Promotions

Seller Central promotion types such as percentage-off and social media promo codes. They run at the offer level without deal-page placement. Stacking mistakes are the classic failure: overlapping promotions can multiply discounts beyond the intended one.

Brand Tailored Promotion— Brand Tailored Promotions

Targeted discounts for the brand's own shopper audiences, such as cart abandoners and repeat customers. Built on Brand Registry audience segments. One of the few remarketing levers native to Seller Central.

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