Amazon Listing glossary.

2 listing and brand-tool terms defined for Amazon sellers.

  • A+ Content — A+ Content (formerly Enhanced Brand Content / EBC)
  • Brand Story — Brand Story carousel
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A+ Content — A+ Content (formerly Enhanced Brand Content / EBC)
A+ Content is the visual + narrative section below the listing description, available to Brand Registered sellers. Includes lifestyle imagery, comparison tables, brand story, and feature callouts. Improves conversion when designed for the buyer's top 3 doubts in the category, not generic decoration.
Brand Story — Brand Story carousel
Brand Story is the cross-listing horizontal carousel above A+ Content for Brand Registered sellers. Shows 4-6 ASINs from the same brand for cross-sell discovery. Useful when the brand has cohesive multi-product narrative; less impactful for single-product brands.