$878k sales
Cumulative · 37.42% ACoS
A sustained high-six-figure account approaching the seven-figure line.
Summary
The supplied US dashboard shows $878k in cumulative sales, 37.42% ACoS, and approximately 2.7× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome. Consumer DTC · US · Cumulative.
Measured outcomes
Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Where the next dollar comes from.
High six figures is its own stage in an account's life: the easy demand is already captured, the next milestone sits at $1M, and each additional dollar of sales takes more finding than the last. This US consumer book was in exactly that stretch, and it was run so the next dollar had to be found at a cost the account could keep carrying.
Growth was pulled from the strongest parts of the account first: budget reallocated toward the SKUs returning best, so the climb ran on proven ground. Branded defense held the base while non-branded campaigns reached for the new share. Search-term review ran weekly, negative-keyword hygiene kept spend off queries that do not convert, and bids were managed to keep each step affordable. The account repeated that sort every week of the climb: scale what held, cap what slipped.
The supplied US dashboard shows $878k in cumulative sales, 37.42% ACoS, and approximately 2.7× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome.
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