$697k sales
Cumulative · 23.44% ACoS
A six-figure sales record with a sub-25% ACoS.
Summary
The advertising report shows $697k in ad-attributed sales, 23.44% ACoS, and approximately 4.3× ROAS. Consumer DTC · US · Amazon Ads · Lifetime.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Managing a cost-of-sale target
This US consumer account had six-figure sales and a sub-25% cost-of-sale target. Campaign budgets were assessed against that objective.
Campaigns focused on selected terms with observed returns. Branded and non-branded activity were kept separate. Negative keywords were reviewed weekly, and bids and proposed budget increases were assessed against the account's cost-of-sale target.
The advertising report shows $697k in ad-attributed sales, 23.44% ACoS, and approximately 4.3× ROAS.
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