$697k sales
Cumulative · 23.44% ACoS
An efficient six-figure account run at a sub-25% ACoS.
Summary
The supplied US dashboard shows $697k in cumulative sales, 23.44% ACoS, and approximately 4.3× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome. Consumer DTC · US · Cumulative.
Measured outcomes
Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Built under the ceiling.
The ceiling came first; everything else was built under it. A US consumer account at six-figure scale carried a fixed cost-of-sale target of sub-25%, and the target never moved for the length of the engagement. Every campaign in the account had to clear that bar to keep its budget.
Clean structure, focused targeting, and a short list of terms with proven return: that was the whole build. Branded defense sat isolated from non-branded scaling so the ceiling could be checked lane by lane. A weekly negative-keyword harvest trimmed waste before it reached the average. Bids stayed at the target through every growth opportunity, including the tempting ones. Scaling waited for lanes that could clear the bar with margin to spare.
The supplied US dashboard shows $697k in cumulative sales, 23.44% ACoS, and approximately 4.3× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome.
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