$550k · 20.68% ACoS
Cumulative
Six-figure sales managed at a ~20% ACoS.
Summary
The supplied US dashboard shows $550k in cumulative sales, 20.68% ACoS, and approximately 4.8× ROAS. This historical account-specific record does not prove repeatability or predict another seller's outcome. Consumer DTC · US · Cumulative.
Measured outcomes
Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
A week with a fixed shape.
Roughly 20% was the line this US consumer account lived on — a six-figure book managed to a cost-of-sale target tight enough that one bad fortnight would show. Targets like that are not held in monthly reviews; they are held week to week, while the waste is still small enough to remove cheaply.
A week in this account had a fixed shape. Search-term reports were read, and negatives cut the queries that browsed without buying. Bids were nudged back toward target wherever the average had drifted. Budget shifted toward the terms and SKUs returning best, and branded defense kept its lane separate from controlled non-branded scaling. Repeated enough weeks in a row, that routine kept the waste small while the volume grew.
The supplied US dashboard shows $550k in cumulative sales, 20.68% ACoS, and approximately 4.8× ROAS. This historical account-specific record does not prove repeatability or predict another seller's outcome.
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