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majorUS · CumulativeConsumer DTC

$2.2M sales

Multi-year scale

A multi-year account scaled to $2.2M in cumulative sales.

Summary

The supplied multi-year US dashboard shows $2.2M in cumulative sales and 47.7% ACoS. This historical account-specific record does not prove causation or predict another seller's outcome. Consumer DTC · US · Cumulative.

Measured outcomes

Sales
$2.2M
ACoS
47.7%

Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.

// 01 · the account

Growth, priced high.

Growth is priced differently by category, and this US consumer account's vertical priced it high: a dollar of sales cost more advertising here than it would elsewhere. The account was scaled anyway, steadily and across several years, into seven figures, with the cost of growth known and carried the whole way.

// 02 · how we run it

Budget kept moving toward winners, the branded base stayed defended, and non-branded scaling stayed controlled even where growth was available at a worse price. Campaign structure kept spend legible enough to show which lanes carried the growth. Search-term review ran on a weekly cadence, and negatives trimmed the waste a higher-cost category can least afford. Bids were managed so scale stayed affordable as the volume grew.

// 03 · the result

The supplied multi-year US dashboard shows $2.2M in cumulative sales and 47.7% ACoS. This historical account-specific record does not prove causation or predict another seller's outcome.

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