$1.6M sales
2023 cumulative
A mid-tier result in a competitive beauty category — $1.6M in cumulative sales.
Summary
The supplied 2023 US dashboard shows $1.6M in cumulative sales and 41.24% ACoS. This is historical account-specific evidence; it does not establish market share, causation, or a comparable outcome for another seller. Beauty / personal care DTC · US · 2023 cumulative.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Advertising in a competitive category
This US beauty and personal-care account operated in a competitive category. The supplied record reports a cost of sale around 41%.
The work included branded defense, non-branded campaigns and weekly search-term review. Queries with clicks but no conversions were reviewed for exclusion. Budget was increased or reduced based on the observed returns.
The supplied 2023 US dashboard shows $1.6M in cumulative sales and 41.24% ACoS. This is historical account-specific evidence; it does not establish market share, causation, or a comparable outcome for another seller.
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