$1.4M sales
2023 cumulative
A steady seven-figure home-goods account run at a ~28% ACoS.
Summary
The supplied 2023 US dashboard shows $1.4M in cumulative sales, 28.53% ACoS, and approximately 3.5× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome. Kitchen / home DTC · US · 2023 cumulative.
Measured outcomes
Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Built for the buying cycle.
Kitchen and home goods move on a considered cycle: shoppers arrive around need and season, deliberate, and buy when the moment is right. A US account in this category was run as a steady seven-figure book, which makes impatience the operator's main enemy — forcing spend into weeks when the category simply is not buying. Demand in this vertical has its own calendar, and the account's numbers were read against it.
The operating model was tuned to that rhythm: tight campaign structure, branded defense holding the base, non-branded campaigns scaled only where they kept returning. Weekly search-term work and negative-keyword hygiene kept spend off the queries that browse without buying — a constant hazard in a category people research for weeks. Bids were held to target through the loud seasons as well as the quiet ones, and budget followed only the demand the account had already proven.
The supplied 2023 US dashboard shows $1.4M in cumulative sales, 28.53% ACoS, and approximately 3.5× ROAS. This historical account-specific record does not prove causation or predict another seller's outcome.
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