$1.2M · 8.99% ACoS
Sub-10% at 7-figure scale
Seven-figure sales held at a sub-10% ACoS — $1.2M at 8.99%.
Summary
The supplied US dashboard shows $1.2M in cumulative sales and 8.99% ACoS. This historical account-specific record does not establish a universal efficiency benchmark or predict another seller's outcome. Consumer DTC · US · Cumulative.
Measured outcomes
Historical result for this individual, anonymized engagement. Source and period are shown on this page and in the dashboard image. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
The single-digit rule.
Single digits is an unusual place to hold an ACoS once sales pass $1M; efficiency normally erodes as spend grows, and most seven-figure accounts accept the trade. This US consumer account was run against the erosion itself: the working rule was sub-10% at full scale, with every lane of spend measured against it.
Only lanes that held efficiency were allowed to scale, and the rule sorted everything. Branded defense stayed isolated so its spend never blurred the read on non-branded scaling. Search-term reports were worked continuously — at this target, waste shows up in the average within days, so negative-keyword harvesting ran ahead of it. Bids were held to the strict target through every growth push. A lane that drifted out of single digits lost its budget until it came back.
The supplied US dashboard shows $1.2M in cumulative sales and 8.99% ACoS. This historical account-specific record does not establish a universal efficiency benchmark or predict another seller's outcome.
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