$1.26M · 23.20% ACoS

Premium brand, flat Amazon plateau.

A premium eyewear brand with strong equity but a stalled Amazon channel — the plateau most established brands hit when the account has been left to drift. ACoS had crept up, branded share was rising (a defense signal, not real growth), and the ad account was over-segmented into scattered low-volume campaigns. The mandate for the sprint was clear: unstick the plateau and turn eight months into compounding, efficient growth.

Two levers carried the sprint — ads and listings — since brand strength was already there. We re-architected the campaigns, consolidating scattered low-volume groups into clean single-ASIN structures with brand defense and non-branded scaling kept separate. Top-of-search bids were concentrated on the hero ASINs that actually carry the catalogue. The listing and A+ were tightened for click-through and conversion, so paid traffic landed on a page that closes. Negatives were harvested weekly, letting ACoS drift down as spend scaled rather than up.

The supplied January–August 2025 US dashboard shows $1.26M in attributed sales, 23.20% ACoS, 4.31× ROAS, and 62.6M impressions. This historical account-specific record does not prove that the described work caused the result or predict another seller's outcome.