$1.26M · 23.20% ACoS
8-month sprint · 2025
An 8-month sprint to $1.26M in attributed sales at 23.20% ACoS and 4.31× ROAS in premium eyewear.
Summary
The supplied January–August 2025 US dashboard shows $1.26M in attributed sales, 23.20% ACoS, 4.31× ROAS, and 62.6M impressions. This historical account-specific record does not prove that the described work caused the result or predict another seller's outcome. Premium eyewear · US · Jan → Aug 2025 (8 months).
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
A stalled Amazon channel
A premium eyewear brand had a stalled Amazon channel. ACoS had increased, branded share was rising, and the ad account was divided into scattered low-volume campaigns. The eight-month sprint focused on campaign structure and listing work.
The sprint covered two workstreams: advertising and listings. Low-volume campaigns were consolidated into single-ASIN structures, with branded and non-branded activity separated. Top-of-search bids focused on hero ASINs. Listing copy and A+ content were revised, and negative keywords were reviewed weekly as spend changed.
- 01Re-architecture
Consolidate scattered low-volume campaigns into clean single-ASIN groups + brand defense + non-branded scaling.
- 02Top-of-search
Concentrate bids on the hero ASINs.
- 03Listing + A+
Tighten images and A+ for click-through and conversion.
- 04Ongoing review
Review search terms and negatives weekly as spend changes.
The supplied January–August 2025 US dashboard shows $1.26M in attributed sales, 23.20% ACoS, 4.31× ROAS, and 62.6M impressions. This historical account-specific record does not prove that the described work caused the result or predict another seller's outcome.
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