€209k · 6.04% ACoS

Small on purpose.

A European storefront, a modest spend base, and a brief that prized return over size. This consumer account was never meant to be big — it was meant to be efficient on a marketplace with its own search behavior, its own competition, and its own cost economics, none of which a US playbook can assume. A standard that strict leaves no room for waste in any single week.

The discipline came from the US books; the numbers came from the local market. Targeting was localized, bids were set against local competition and local economics, and branded defense was held separate from scaling so the small spend base read cleanly. Search-term hygiene ran on the usual weekly cadence, trimming waste while it was still small. Spend concentrated on terms with a proven return, and the base was kept small on purpose: nothing scaled until it cleared the bar the brief had set.

The supplied 2018–2020 EU dashboard shows €209k in sales, €12.6k in ad spend, 16.57× ROAS, and 6.04% ACoS. This historical account-specific record does not prove transferability or predict another seller's outcome.