€209k · 6.04% ACoS
EU · 16.57 ROAS
EU account record — €209k in sales at a 6.04% ACoS.
Summary
The advertising report shows €209k in ad-attributed sales, €12.6k in ad spend, 16.57× ROAS, and 6.04% ACoS. Consumer DTC · EU · Amazon Ads · Lifetime.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Advertising on a limited budget
A European consumer account with a modest advertising budget and a brief that prioritized return over sales volume. Targeting and bids had to reflect the marketplace's search behavior, competition and costs.
Targeting and bids were adapted to the European marketplace. Branded campaigns were separated from non-branded campaigns. Search terms and negative keywords were reviewed weekly, and budget focused on terms with observed returns against the account's target.
The advertising report shows €209k in ad-attributed sales, €12.6k in ad spend, 16.57× ROAS, and 6.04% ACoS.
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