Selected advertising windows
December 2016–February 2017
Selected advertising reports from a multi-year engagement since 2016, with sales and ACoS shown for three distinct windows.
Summary
The advertising reports show $87,578.02 at 37.50% ACoS for 3 December 2016–2 January 2017, $77,654.20 at 34.70% for January 2017, and $65,527.99 at 31.90% for February 2017. The first two windows overlap and should not be added together. The chart on the right is a separate Lifetime view, also shown in case C01. Consumer DTC · US · Amazon Ads · December 2016–February 2017 windows.
Reported figures
Read these historical figures alongside the case period and source screenshot. Results are account-specific, do not prove that one action caused the change, and are not guaranteed for another seller.
Representative monthly results
This US consumer account has been managed since 2016. The supplied record shows selected monthly results.
From year one through year ten, the described work included campaign structure, separate branded and non-branded activity, search-term review and negative-keyword updates. Bids were reviewed against the account's targets on a monthly cadence.
The advertising reports show $87,578.02 at 37.50% ACoS for 3 December 2016–2 January 2017, $77,654.20 at 34.70% for January 2017, and $65,527.99 at 31.90% for February 2017. The first two windows overlap and should not be added together. The chart on the right is a separate Lifetime view, also shown in case C01.
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