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The account was scaling spend without building enough organic lift, and catalog complexity was making profitable allocation harder every month.

We simplified campaign architecture, improved catalog hygiene, and set inventory guardrails so ad spend could support profitable demand instead of amplifying leakage.

  • Results came from coordinated catalog and inventory controls, not bidding changes alone.
  • The faster efficiency gains appeared first; organic lift built over the full four-month window.
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FAQ

How quickly can results appear? Technical indexing changes can be visible within days, while non-branded organic growth typically requires several weeks of execution and iteration.