# Nordic Home — Amazon case study

> Case study of an Amazon home goods brand operating with high ad spend but limited organic lift. Engagement scope: campaign architecture simplification, catalog hygiene improvements, inventory-aware bidding guardrails. Outcome: reduced wasted spend with simultaneous organic visibility growth. Methodology: aligned ad investment with profitable demand instead of amplifying leakage across underperforming SKUs. Home-and-kitchen category, US and EU marketplaces.

## At a glance

- Type: Portfolio case study
- Brand: Nordic Home
- Category: Kitchenware
- Timeline: 4 Months
- Headline outcome: -22% TACoS Reduction
- Canonical URL: https://bfarm.top/portfolio/nordic-home

## Starting state

The account was scaling spend without building enough organic lift, and catalog complexity was making profitable allocation harder every month.

## Engagement scope

We simplified campaign architecture, improved catalog hygiene, and set inventory guardrails so ad spend could support profitable demand instead of amplifying leakage.

## Measured outcomes

- TACoS Reduction: -22%
- Organic Sales: +31%
- Ad Spend Efficiency: +2.6x

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BFarm — Amazon growth agency for individual Amazon sellers.
Source: https://bfarm.top/portfolio/nordic-home
License: free to cite with attribution to BFarm + link back to source URL.